Our Story
Welcome to Esplanade Brand! We create everyday essentials for life in the sunshine, memories made in the salty air, and endless good vibes.
My name is Jessica Hickerson, I'm the creator behind Esplanade. Full time photographer turned small business owner when my "one day" dream became a reality, and I opened the "doors" of Esplanade Brand the summer of 2016. (P.s. Did you know the "Beach Cities Lineup" was my first design and it's still going strong all these years later!?)
My husband and I had a fun year trying out the apparel designing life but we knew NOTHING! And it turns out it wasn't the "perfect" time to start (but then again when's the perfect time to do anything?) because we had our first baby that year! So we put Esplanade on pause to focus on our growing family...
Fast forward to 2020, we have two little mermaids at home now, and the beaches were CLOSED (seems wild to say now?!?) and all I wanted to do was spread some JOY! New creative designs kept coming to my mind and I felt like everything was telling me to come back to Esplanade. I decided I wanted to go for my dreams and I would figure out the rest along the way! So Esplanade Brand was re-launched on July 1, 2020 and we have been riding that wild wave ever since.
But to be honest, this brand was never about me. All of my inspiration comes from my hometown Redondo Beach. I often call this brand a love letter to the South Bay. From the wide beaches in hermosa to wildflowers dancing along the coast of pv to walking along the Esplanade always running into a friend, the South Bay is a magical place.
Our products are sustainably designed and printed right here in the South Bay, in between beach days of course. We work with other local small businesses to bring our creative designs to life; every purchase you make from us is supporting at least 3 local businesses, how rad is that? Another way Esplanade strives to foster a community of good vibes and positive influence is by donating a portion of all proceeds to organizations that share our mission to keep the beach clean. You can read more about Our Mission here.
The name Esplanade hangs on a street sign along the best walk in Redondo. It is defined as an open area along the shoreline; but to us it means so much more. The Esplanade is the place where adventures begin. It is a source of inspiration, motivation, and joy. Our goal is to share that joy with you.
No matter what coast you are on or what beach is calling your name, we know you will love our products.
From one beach bum to another, thanks for being here and supporting my family business . We hope you will stay awhile 🤙
