Aloha Friday Collection

The term "Aloha Friday" started in Hawaii in the 1960s where employees were encouraged to wear their "Aloha Shirts" or Hawaiian shirts to work on Fridays. It transformed from a representation of local pride to the symbol for a lifestyle shift at the end of the week. To us, “Aloha Friday” perfectly aligns with our mission of slowing down, relaxing, and enjoying life at the beach.

We hope you enjoy this new summer collection filled with colors, sunshine, and lots of Aloha!